Tag Archive | predictive analysis

Part 3 – “The End of Absence” (Michael Harris) Book Review

The Visual InternetThis is the last of a three-part series of reviews that I am writing on The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection written by Michael Harris in 2014.

The End of Absence: Reclaiming What We've Lost in a World of Constant Connection by Michael HarrisIn “Part 1 – The End of Absence (Michael Harris) Book Review,” we looked at the definition of absence and how it relates to our quality of life.

We also discussed how constant connection to technology is eliminating absence from our lives, and in the process, rewiring our brains with dementia-like characteristics. It is a lifestyle dementia that we are consciously creating by choosing to live in a world of constant connection.

We also discussed how the disappearance of absence is also causing the disappearance of our ability to think, to to reason, to plan, to dream, to create, and to innovate. In short, we’re trading the depth of real life, with all its hills and valleys, simplicities and complexities, and triumphs and failures (all of which make us better people, in the end), for a fake, virtual, shallow life that, in the end, means absolutely nothing.

In “Part 2 – The End of Absence (Michael Harris) Book Review,” we discussed data mining and predictive analysis, showing how the internet is actually shrinking our worlds, instead of expanding them.

We also discussed how our virtual worlds, with our ability to easily eliminate anyone and anything that doesn’t look us, ends up just being a mirror we look into, which first stagnates, then eliminates growth, change, maturity, and thinking.

We also discussed how we’ve surrendered our critical thinking to the internet world of public opinion, which is often ignorant, uninformed, and devoid of expertise. As a result, we get a lot of wrong, bad, and possibly even dangerous information that we are increasingly accepting as valuable and good, without any control mechanisms in place to follow through and make sure that we’re not being led down the primrose path.

And, finally, we discussed how a constant connection to technology erodes the selfless part of us (empathy, caring, serving, looking for all others) and cultivates the self-centered, self-absorbed, selfish part of us.

The reward factor of being the center of attention all the time, even when we’re just typing nonsense or run-of-the-mill things, motivates and grows this self-absorption until all we look for is adulation and affirmation.

The impact of this is that truth – as hard as it can be to stomach sometimes – goes by the wayside and a completely false sense of self, worth, and value, albeit virtual and not real, becomes our view of ourselves.

In this last part of our review of The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection, we are going to examine further how our lives are being robbed of meaning, experience and richness by our constant connection to technology.

We are also going to look at ways to bring absence back into our lives, if we’re brave enough, daring enough, and strong enough to quit following the masses into intellectual oblivion by enslaving ourselves to the machines.

My experience says that humanity in general just doesn’t have the willpower nor the intense desire to free itself from what’s destroying it. Once we get comfortable, we don’t want to move.

I hope that I’m wrong in this case, but the pragmatist in me says I’m probably not.

One of the ways in which our constant connection to technology is robbing us of meaning, experience, and richness in our lives is that our focus has become broadcasting life instead of living life. We, in effect, live in an augmented reality that we stage, produce, and filter through the lenses of our smart phones or digital cameras, but which we don’t experience in the moment or spontaneously participate in.

The Wonderful Wizard of Oz Going Gentle Into That Good NightHarris gives a perfect example of augmented reality from L. Frank Baum’s classic book, The Wonderful Wizard of Oz.

Although in the 1939 movie, Emerald City is actually green (the movie starts out in black and white and then suddenly changes to full color as soon as Dorothy leaves Kansas and is on her way to Oz), in the book it was not.

The reason that Dorothy and Scarecrow, Cowardly Lion, and Tin Man believe that Emerald City is green in the book is because the Wizard of Oz  tells them to put on safety glasses to protect their eyes. The safety glasses are tinted green, so everything these four see is green. 

In other words, they’re not seeing anything as it actually is, but instead they seeing it through a filter that makes what they are seeing seem real, but in fact, it’s not.

Just like most of us don’t normally style our food every day like the chefs on the Food Network and most of us don’t naturally stage our lives and homes to be photo-perfect. That’s just not reality, if we’re actually living our lives.

However, the trend toward this as our normal way of treating life is growing, and we are increasingly spending more time making our lives social-media-friendly than we are actually living them as they naturally occur and not even worrying about whether all our virtual world even knows anything about them.

Examples of this abound on social media with pictures of food we eat and events that we go to such as weddings, family reunions, social gatherings, etc.

How many times – and for how much time – have we stepped out of the reality of a messy kitchen while we’re cooking and plates of food that aren’t perfectly arranged and garnished to stage our breakfast or dinner meals for social media?

How many times at social gatherings do we spend all our time documenting activities and sharing them on social media instead of actually participating in what’s going on?

When we start living an augmented reality, then we lose authenticity and genuineness. The more and the longer we do this, the less able we will be able to know the difference between what’s real and what’s staged, and the less we exercise our natural and tint-free sight, the more easily we will be manipulated and controlled by other people and other things.

Wag the Dog Dustin Hoffman Robert De NiroIf you haven’t seen the movie, Wag the Dog, you should watch it soon. This movie was prescient with regard to the augmented reality of all media, politics, and “news” and how it would manipulate the United State public into believing whatever they saw or heard, without questioning and without verifying. Digital technology has just exponentially enhanced this manipulation.

It is always with this movie in the back of my mind that I take most of the stuff I read or hear from any media outlet with a grain of salt, because I know it’s not true (spinning, angling, omissions, innuendo, gossip, etc.) and I also know it’s not genuine or authentic, but instead staged and produced to have a desired effect on the general population.

Augmented reality destroys truth. For those of us – and it seems there aren’t many of us left who aren’t all caught up in it, hook, line, and sinker as if it is true – who know it’s not true, it has also destroyed our trust.

Another example of augmented reality is with US citizens and their participation in political processes.

House of Cards Kevin Spacey Robin WrightHere’s the reality. All politicians are liars and the process of politics is dishonest and dishonesty (the first two seasons were so hard for me to stomach that I refuse to watch any more of it, but Netflix’s original series House of Cards, with Kevin Spacey and Robin Wright, gets this in every disgusting and gut-wrenching detail).

And yet a lot of American citizens want to participate in a process that ultimately (here’s the other augmented reality: money and electoral colleges do the down and dirty decision-making, not the American public – the voting thing is just a ruse to make people believe they are instrumental in the process, but they’re not) chooses somebody who is thoroughly dishonest and can’t be trusted.

And when Americans are asked why they participate when confronted with the corruption, the dishonesty, and the lies of politicians and politics, nine times out of ten, one of the answers is “I’m choosing the lesser of two evils.”

That’s augmented reality, folks. Evil is evil. Why would any of us choose it at all?

And augmented reality is not limited to the media, to politics, and to politicians. It is everywhere in our society today. Education, entertainment, religion, social activism, nonprofits, business – if you can name it, augmented reality rules.

And technology has fueled this infiltration into everything we see and we hear.

But that alone is not enough to dupe us, to manipulate us, and to control us.

What makes us entirely susceptible to being duped, manipulated, and controlled is our constant connection to technology. It is analogous to the certainty of radiation contamination – and death – with prolonged exposure to radioactive materials.

Where and with what we spend most of our time is what we come to believe is true and reality.

Because we have, over time, chosen to spend our time constantly connected to digital technology and have gradually eliminated absence in our lives, our ability to objectively think, logically think, and critically think, as well as to prove or disprove information and things as true or untrue by analysis and research, we have also put ourselves into the position of completely accepting lies as truth and fake as real.  

How many times have we seen some internet hoax automatically recycled on the internet as truth (and then tons of people start sharing it and broadcasting it), when a simple (and fast) check of Snopes before we share it all over the internet would tell us it’s a hoax?

Our constant connection to digital technology has made us vulnerable and gullible. We are much more willing to accept augmented reality than we are actual reality.

Here’s why. Actual reality contains inherent risks. It’s also messy at times. It’s hard at times. It’s ugly at times. And it’s negative at times. That’s part of breathing for a living.

But digital technology, with its filtering capabilities that let us choose to unfriend, unfollow, unlike anything that is risky, messy, hard, ugly, and negative, has essentially created an augmented reality made up of rainbows, lollipops, and unicorns that completely disconnects us from the realities of life, growth, change, and maturity, as well as developing our uniquely human capacity to care, to empathize, to comfort, to encourage, to be patient, and to be kind and merciful toward other people.

Of course, we expect all those things from other people – and we get an inauthentic and superficial version from our virtual world (I mean, really, how hard is to type a few letters saying “sorry,” and then just go on with life because it is not right in front of you and it’s not impacting you in real time?) – because our constant connection to digital technology has led us to believe that everything really is “all about me.”

Technology is not the originator of this “You’re Good Enough, You’re Smart Enough, and Doggone It, People Like Younarcissism that infects our entire society today, but it has been the catalyst for its rampant and invasive spread into every part of our society and our lives.

So now you know the bad news that all of us are facing with regard to a constant connection to technology.

Are we doomed to this fate with no recourse?

Have we irreversibly surrendered all our power to this invisible monster that is gorging itself on all the things that make you you and me me until we’re all just hollow shells of nothingness on the outside attached to technology’s puppetmaster strings?

The good news is that we are not doomed with no recourse nor is this current trajectory irreversible.

However, like any addiction or entrenched habit, we will first have to consciously choose, then commit, and then act, making those actions a permanent replacement for what we are doing now, to reverse it.

And it will be hard until it becomes our new (and for those of born before 1985, our old) habit. And it will take a huge amount of self-control and discipline to actually accomplish it.

Are we up to the challenge? I hope so.

So, then, what steps can we implement right now to start the reversal?

The first step is to limit our exposure to constant connection.

Instead of checking email every hour, commit to checking it no more than three times a day (morning, noon, and, this is my usual cutoff, the end of the day…meaning the end of daylight hours). 

Instead of wearing your smart phone like underwear, leave it on a desk or a cabinet out of your immediate reach. You really don’t have to pick it up and answer every text or every call as soon as they come in. If someone really wants to talk to you, they’ll leave a voicemail (most people don’t).

Limit checking texts and voicemails to three times a day. Set aside, within each of those times, a certain amount of time to deal with them, and stop when time runs out. And put the phone away again until the next time you’re scheduled to check it.

Here’s the funny thing. People will adjust to this schedule and they will learn when you’re available and when you’re not and eventually that’ll be the only time they contact you. 

Emergencies, of course, are still emergencies and they are always exceptions to this rule.

However, we need to make sure that we understand what a real emergency is. Being out of milk for coffee, for example, is not an emergency. Our brains are going have to be retrained in a lot of different ways.

Allocate a certain amount of time each day (no more than two hours total) that you will spend on social media sites. The reality is that social media sites are the biggest time-wasters, for the most part, within digital technology.

This is time that we can easily recover for absence – solitude, peace, and quiet to reflect, to think, to dream, to plan, to innovate, to create, to learn – to be a part of our daily lives.

Instead of immediately going to Google when you don’t know something or you can’t remember something, write the question down and go to the library or a bookstore when you’re able and find a book and look it up.

This will be hard, because our constant connection to technology has produced impatience and a need for immediate gratification in us.

But delayed gratification will do two things. First, it will build patience. Second, we will begin to sort through things and regain a balance of what’s important and what isn’t.

If the effort of going to library or a bookstore to answer a question we have isn’t worth the time and energy, we’ll know that’s unimportant – and we can get rid of it.

However, if we can’t wait to get to the library or the bookstore to research our question, and we make that an urgent to-do item, then we’ll know that’s important – and we will keep it.

With a constant connection to technology, everything’s important, while in real life, there are some things that are important and some things that aren’t. This will help us regain that balance and perspective.

Turn your devices and all the noise (including music) off. On weekdays, set a time and turn them off with no exceptions.

Replace that time you would have spent on them with interacting with a good book (yeah, the ones with the pages and the real covers) or interacting with real people, like family and friends, by having dinner together or playing a board game or cards (not video games) together. This will naturally lead to conversation and connection with real people and real life. Do not turn the devices back on until the next day.

Choose one or two days a week to disconnect altogether from technology. Turn it all off. The weekend is an excellent time to do this and will give you plenty of absence in which to rest, recharge, and regroup with no extraneous interference impeding you.

I personally find it very difficult to jump back into the world of connection each week when I do this myself. I love not even thinking about and I don’t miss it at all.

With all the absence it builds into my weekends, I often find myself wishing I never had to reconnect ever again because I realize how disruptive it is in my life, even though I have strict limits on it and I’ve cut my exposure time down to the bare minimum.

In the end, even a little is still too much, at least for me.

When you have all the time back that doing these few things will give you, use it wisely.

If you have a neglected hobby, take it up again. If you don’t have a hobby, find one.

Read books. Take walks.

If you’ve got snow on the ground, bundle up and go outside to play in it. Build a snow fort or build a snowman. Admire the beauty and cleanness of a freshly-fallen snow.

Watch how the sun reflects off of it. Watch the clouds in the sky. Watch a sunset from beginning to end.

When spring comes, go find a lush, grassy hill or meadow and lie down on the ground and look at the sky.

Ride a bike. In the summer, go outside at night and look at the sky and the stars and the planets and dream.

In the fall, walk through the unparalleled beauty of the vast array of colors of the trees as they change.

Get outside and do something, not just for your body, but also for your mind.

The bottom line is there is no substitute for absence.

We aren’t missing it because we let it go gradually along the way over time and we didn’t even notice.

But when we start bringing absence back into our lives, we will be surprised, after we get used to it again, how much we missed it and how much we almost lost it for good, and, my hope, is that we will be determined never to let it go again.

 

Part 2 – “The End of Absence” (Michael Harris) Book Review

information superhighway going gentle into that good nightThis is the second of a three-part series of reviews that I am writing on The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection written by Michael Harris in 2014.

The End of Absence: Reclaiming What We've Lost in a World of Constant Connection by Michael HarrisIn “Part 1 – ‘The End of Absence’ (Michael Harris) Book Review,” we looked at the definition of absence and how it relates to our quality of life.

We discussed how absence gives rise to critical thinking, problem-solving, short-term and long-term planning, concentrated focus, and creativity.

We also discussed the physical, emotional, and mental benefits of absence.

And, finally, we discussed how absence has been eroded by our constant connection to technology to the point that it is virtually extinct in our current society.

We discussed how this has dumbed down society as a whole and how susceptible that makes us to being controlled, manipulated, and deceived by technology.

And, finally, we looked at how much technology and our constant connection to it mirrors the society that George Orwell described in 1984, coming to the conclusion that the frighteningly eerie similarities should compel each of us to consciously choose not to follow the crowd and intentionally limit our connection and ensure a healthy amount of absence exists in our lives individually.

In this post, we’ll take a behind-the-scenes look at what happens with all the data you’re willingly and freely putting into digital technology every time you text on your phone, go to a website, input anything onto social media (including the infamous “like” button on Facebook), do a Google search, buy something online, watch streaming video, and play internet video games.

We’ll also see how being constantly connected to digital technology brings that data back to us and shrinks our exposure to real and complete knowledge (Google infamously does this with their industry-standard data mining and predictive analysis processes, which narrow search results down to what we want to see, based on our input, rather than everything there is to see).

In effect, we are being shaped and manipulated in an endless loop of our own little world of preferences and beliefs with subtle changes and false ideas about value and credibility being implanted along the way.

Our constant connection to technology is literally rewiring and incorrectly programming our brains. This negatively affects – if not outright destroys – our value systems and belief systems.

Additionally, our ability to not only think for ourselves – and change our minds based on that – but also to critically and objectively think, as well as to think outside the boxes of what we know and are familiar with is rapidly being destroyed because we depend on technology to do our “thinking” for us.

Additionally, we’ll continue our look at how our constant connection to technology is essentially creating a virtual life (think the movie The Matrix) that we are being conned into believing is real life, while actual real life, which includes lack and absence, is rapidly disappearing for all but a few of us who are aware of what’s happening and refusing to let it happen to us.

Our lifestyles, which now center around technology, are creating a new kind of lifestyle dementia, and most of us don’t even realize it’s happening. That’s why you need to read this book and that’s why I’m spending so much time reviewing it.

don't surrender you're ability to think to anyone or anything elsePerhaps you think what is being described here is impossible and this is just an alarmist warning that you can blow off because “that’ll never happen.”

It’s already happened and it is happening. I know technology very well from a big-picture and a behind-the-scenes perspective, so I’m speaking as an insider and an expert who has worked and does work with this on a daily basis.

Here’s the reality. Whether you choose to ignore this is immaterial. It’s already well in motion and progressing rapidly and, if we choose to remain ignorant and we choose to continue our constant connection, we will be devastatingly changed in the process.

And the sad part is that, like the society that Orwell discusses in 1984, not only will we not be aware, but we will not care, even if it’s the most destructive thing that can happen to humanity.

One of the ways in which our constant connection to technology has changed us is that now our default choice is to use technology to interact with people and things rather than actually interact with people and things for real. 

Here’s a simple comparative survey of why our brains have been rewired to prefer technological interaction with people and things rather than real interaction with people and things.

With technology, we can ignore or eliminate or limit our time with anybody or anything we don’t want to have to deal with. This can include people and things we find challenging, who disagree with us, who don’t “tickle our fancy,” and who “make” our lives “harder” just by their presence.

With a click of a button, we can unfriend them or unfollow them and turn off their news feeds, or we can avoid those things altogether until they simply no longer exist to us.

What we end up with in the process is an artificial, virtual world that we create to make us feel good. It’s also a shallow and stagnant world that ends up being essentially us looking in a mirror and seeing nothing but our own image reflected, because the people and things that are left after our unfriending, unfollowing, and avoiding are those that never challenge us, always agree with us (even when we’re wrong), and boost our feel-good emotions (as we do theirs).

In real life, those people or things are right there with us and we have figure out the best way to deal with them whether we want to or not, even if that means putting up with our co-workers, friends, and relatives or all the tough things that exist in real life.

In other words, we can’t turn them off (and if we eliminate them, in the case of people, then we go to prison). So it forces us to find creative and workable ways to share the same space with them and it increases our relating-to-humanity-and-things skills and builds traits like patience, kindness, gentleness, understanding, empathy and mercy.

These are character-related traits that cannot be developed in the artificial, virtual world that constant connection to technology enables us to create in our own image.

And our artificial, virtual worlds make demands on us as well, although this dark side is seldom, if ever, on our minds or consciences. They demand our 24/7 attention and presence and because of our acquiescence to those demands, we lose absence. Solitude. Peace. Disconnection.

Absence gives us time alone with our thoughts, alone with ourselves, and alone with our ideas, our dreams, our hopes, and our imaginations. Absence also gives us the ability to regroup and recharge our brains and ourselves. It gives us a chance to get away from all the “noise” of life and have peace and quiet.

Here’s the irony. We need solitude as part of our mental, emotional, physical and spiritual health. There’s no other way to survive life.

Yet, even for those of us born before 1985, from the moment we’re born the emphasis is on socialization.

Society is so insistent on this – my parents often had to drag me kicking and screaming as a small child into social situations because I was always very uncomfortable with them, and as I got into my teenage years and could make my own choices, more often than not, I chose staying home over going somewhere either for a few hours or overnight – that most of us are uncomfortable being alone and being quiet, with nothing to entertain or distract us.

Technology and constant connection ensure that we don’t have to be uncomfortable, and it amplifies the illusion of constant company.

This, by the way, began before digital technology. Before there was the internet, there was television. And before television, there was radio. All of these technologies gave – and give – the illusion of constant company because of the noise and the distraction they provide.

And here’s the reality for humanity now. For those of us who remember absence, we have the constant choice of saying “yes” or “no” to constant connection. For those of us who came of age with constant connection as part of our normal lives, we don’t even know there is a choice. And that is truly sad.

Because our artificial, virtual worlds seem real to us because they’re replacing real life, our brains get rewired in additional ways by the illusion this creates.

One way is that we feel surrounded by people like us, so we feel free to say whatever we want to say however we want to say it. We don’t care how wrong it is, how hurtful it is, or how confessional it is. Constant connection, by subverting thinking, has removed the filtering that normally goes into thinking before we speak.

In this way, the words spewed out on the internet actually mimic one of the tell-tale signs of dementia: the loss of impulse control and ability to know what things to verbalize and what things to keep to ourselves. 

Another way that constant connection to technology rewires our brains is that it promotes the self all the time. With an artificial, virtual world that we have created and are the center of, we can continuously draw all the attention to ourselves.

This self-broadcasting, which shares many traits with narcissism, includes fervent self-documentation consisting of constant tweets, continual status updates, and a never-ending supply of selfies.

In effect, a constant connection to technology makes us incredibly self-centered, self-absorbed, selfish, and it reinforces our belief that “it’s all about me.”

So it’s no surprise that we’re less empathetic, less genuinely caring (caring for someone online takes little effort, engagement, involvement, and commitment while caring for someone in real life takes continual effort, engagement, involvement, and commitment, no matter what circumstances arise), less able to listen and hear what people are saying or trying to say, less understanding, and less able to provide authentic comfort, encouragement and support.

In other words, a constant connection to technology makes us less human.

So why do we do it? Because it’s rewarding online. The more attention we garner, the more we want. If everybody notices us and loves – or likes – us, that is very motivating to continue our self-tracking because it feeds our egos.

A constant connection to technology and self-broadcasting gives us the approval we crave just for living life and doing the mundane things it requires of all of us. Somehow, having a bunch of people like and praise some routine, ordinary thing we’ve done makes us feel extraordinary and accomplished.

It doesn’t happen like that in real life. Most of what we say and do goes completely unnoticed, even though we may say and do a lot and say and do a lot of good, but despite that reality, those of us who are invested in real life just keep going on and putting one foot in front of the other.

A constant connection to technology rewires our brains to stop doing our own thinking and shop it out the the public opinion of the internet.

This costs us far more than we are remotely aware of.

In choosing constant connection and public opinion to do our thinking and decision-making, we choose to abandon the most powerful workshop we have access to, which is our lone minds.

In our lone minds, which only solitude can give us, we can think objectively and critically through things. We can solve problems. We can fill in missing pieces of the puzzles that life inherently has. We can find connections between things that don’t look connected on the surface. And we can innovate and create scenarios and options that point us forward in our lives.

When we abandon our lone minds, we offer ourselves up to indiscriminate information from public opinion, much of which is conflicting, wrong, and worthless.

But because our brains are rewired to believe that’s a valid and real world, we accept all the input we’re given and make the erroneous assumption that it all has the same quality, the same value, and the same veracity.

And that will destroy us, because most of what we get is uninformed, uneducated, and unknowledgeable in the context of being “expert” information.

In addition to this and what most people don’t know is that public opinion is manipulated, especially on the organizational level.

For example, many organizations have people internal to the organization write a lot of positive reviews about whatever their products are to feed the search engines to give them a higher rating of satisfaction.

Data mining cannot analyze quality, only quantity. So the more times a search engine sees a name and sees positive input, the higher it ranks it organically. This is a driving force – and goal – in every organization with an online presence.

There are two types of search engine results, paid and organic.

paid organic search engine results PPC

Paid search engine results (the ones in the example above with AD to the left of the link) are those that organizations pay, often a lot of money, to the search engine for significant keywords to get top-of-the-page (or top-right-side-of-the-page), first-page placement.

This is known as pay-per-click (PPC) advertising. Each time someone clicks on the paid advertisement, whatever that keyword costs is what is charged to the organization. This can get really expensive really fast.

Organic search engine results (in the example above, below the faint gray line, starting with the Alzheimer’s Association’s link) are generated in order by how many times the keyword appears on the site and how much traffic (search engines don’t really care where the traffic comes from, only how much of it there is) goes to the site (this is where social media sharing has really taken center stage in driving traffic to sites). This doesn’t cost anything.

So, it should be obvious why organizations manipulate their data behind the scenes to get higher organic ranking. The most prevalent (and most dishonest) way has become social media sharing and having people internal to the organization physically go to the site as often as they can. More hits equals higher ranking in the organic search results.

What does that have to do with us and the end of absence and constant connection to technology? Everything!

We instinctively choose what’s listed first because we connect that with what must be the best. However, because what’s listed first is simply because of manipulation (which we are unaware of) and not because of proven and tested quality, we get duped in accepting things as “best,” “right,” or “most” when in fact there is no proof any of those things are true. It’s all an illusion.

google-logoBecause we have come to believe that Google is always right and if it’s on the internet then it must true and because the answers are alway immediate, we have abandoned the mental processes that time would allow – comparison, analysis, perspective, insight, and wisdom – so that we could be sure we were making the right and best choice. That’s the lack of absence that real life decision-making gives us.

instagram-logoAnd what do Google and Facebook do with all that data you share with Twitter, Facebook, Instagram, and Google (these are just a few – everything you do on the internet gets stored somewhere and is analyzed by software that gets a sense of who and what you are about using predictive analysis, so that what you ask for ends up being things that appeal to or interest you, not everything there is on the subject)?

The next time you do a Google search, log in to your Facebook account afterwards. Look at the right hand side of the screen where the ads are. Odds are good they will be for what you just searched for in Google.

twitter-logoPay attention when you share links on Facebook to that same right hand side of the screen. The odds are good that whatever the content is within the link you shared will be what the advertising is for.

facebook-logoThis is predictive analysis in your face. Most of it is not, but Facebook makes no secret that is what they are doing to try to get you to buy something.

Google’s method is invisible, but much more detrimental and dangerous.

Google uses what is known as a “filter bubble” to generate search results. This gets personalized for each person that uses Google and it is based on our preferences and our activities.

Google keeps meticulous track of our searching history, promoting the same results each time we repeat a search and further personalizing them based on which results we choose to follow through on by clicking on the links Google shows.

Each time we do the search, results are pared down to match our personalization preferences, which in effect means we get exposed to a narrower and narrower view of the universe.

Facebook uses this same algorithm in our newsfeeds. We might have 100 Facebook friends, but we interact with 10 or so almost constantly.

All the statuses of those 10 will always show up in our news feeds. The other 90 friends will randomly show up in our news feeds based on how much we interact with them and they interact with us.

The more interaction, the more likely the statuses will show up randomly – not always – in our news feeds. For friends with whom we have little interaction on Facebook, their statuses disappear from our news feeds altogether.

In other words, the internet is making our worlds smaller, not bigger.

And the personalization that makes our worlds smaller, not bigger has affected every part of our lives. The music we listen to. The suggested content for us to watch on live streaming. How and if we get employed by an organization.

And it seems that our brains are, with their constant connection rewiring, accepting this as being okay and we’ve adopted an “out of sight. out of mind” mentality toward anyone or anything we don’t see regularly or at all.

Here’s what we must understand and realize about how dangerous this is and how much we’re losing in the process.

Personalization is really just the glorification of our own tastes and our own opinions. It eliminates the big picture and a general, broad and comprehensive base of knowledge and understanding while embracing customization, specialization, and a singular viewpoint that takes nothing around it into account (no context).

Personalization cuts off our access to real learning and real knowledge. It cuts us off from the very things – and people – who could help us the most.

Because there is no “surprise” content to challenge us, to think about, to learn from, and to grow and mature in, we stagnate in life.

Stagnation is one step away from the regression to the kind of mindlessness that typified 1984‘s society as a whole. We are not that far from it ourselves.

In the next and last post reviewing The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection, we will look at the final third of the book, still looking for signs of hope, although the prospects of that are getting dimmer.